New Obama iPhone App Takes Campaign To iPhone
Everyone is talking about it in the blogosphere, so why not us, too?
The Obama campaign continues to pound away with a relentless digital strategy that has included a popular community destination site, online fundraising, extensive email campaigns and, now, an iPhone app. Download it here.
But this isn’t just an app to get you to read more about Barack Obama. For example, the application cleverly ranks your contacts so that anyone you know in key battleground states such as New Mexico or Pennsylvania will be prioritized and highlighted. Presumably, you will call them to tell them about voting for Obama if you choose to use the app.
IPhone Atlas makes note of the GPS feature which allows you to find out about where the nearest Obama campaign headquarters location is.
According to Steven Shankland at CNET, the app also tells you how many calls are being made nationwide through the use of the app – you are asked to choose whether or not you’d like to send your calling information anonymously to the application’s database.
There is also an iPhone app website here:
http://my.barackobama.com/page/content/iphone
With campaigns continuing to leverage the power of one-to-one communication available through the internet, it shouldn’t be a surprise to see this new app – although, we would have thought it would take another election cycle before campaigns get their iPhone act together.
As MG Siegler of Venture Beat points out, what election day app would be complete without a countdown clock to Election Day and a “donate” button which allows you to give to the candidate’s campaign. The Obama ‘08 app has both.
October 2, 2008 – 4:33 pm